For makers
Reach more buyers without cutting your price.
Growth runs out when the map does, and you cannot win more buyers by cutting price without hurting margin and brand. Fairown lets the same product reach far more buyers by pricing its whole life, with trade-in, residual value and financing built in.
The problem
At full price, you only sell to two kinds of buyer.
The ones who want it badly, and the ones who will not feel it. Everyone in between weighs €1,000 against the rest of the month, and walks. The same €1,000 weighs far heavier in Riga than in Oslo, and discounting does not fix it: it undercuts your retailers, and a smaller sum up front is still a sum up front.
€30 a month is not a smaller €1,000. It is a deliberate line in a household budget, and it fits every market you sell in. Once your product holds that line, the upgrade stops being a sale you must win again. The line already carries your name.
Live today in nine European markets, behind brand programmes that run under our partners' own names.
What Fairown does for makers
Build the programme with us
Trade-in, forward trade-in and residual value advance, configured for your products and markets.
We price and carry the residual value
You differentiate on affordability without holding the asset risk.
Reach more buyers, more markets
A high price reaches a customer at a small monthly payment, because someone finances the rest of the life.
Durability becomes a selling point
A product worth more at the end is worth more up front. Quality finally pays.
Where returned products go is your call
You set the resale channels and markets in the programme terms, or leave the routing to us. Returns come back a generation behind and sell into the used market, not against your current line.
Trade-in as a payment method runs on our live engine: automated photo grading, guaranteed prices, a co-branded store with your name on it. See trade-in as a service
This is what your customers would see: the plan from their side.
For the one who leads this
You get the growth lever that does not touch price, and the argument you have been making finally wins.
Somebody inside has to own this. Here is what the person who does walks away with.
Durability, finally monetised
You have argued quality for years. A guaranteed residual value turns it into a number on the shelf: your case, proven commercially.
A pilot you can own
One market, one product line, sell-through measured against control. Sized with us first, so the board sees the shape before committing.
No new operation to run
We price, carry and recover the residual value, and run the buyback logistics. Your headcount ask is close to zero.
Choosing a partner
Five questions to ask anyone offering you an upgrade programme.
The difference between device-lifecycle vendors and Fairown shows up in these answers. Here are ours.
Who prices the residual value on day one, and who holds it?
We do, on our own book, per product, market and condition. It is priced before your customer ever sees a monthly payment.
Does the customer control what the deal costs, or does it run like a rental until they cancel?
They control it. The term is fixed, the residual value is priced on day one, and the exit is theirs to choose: upgrade, hand it back, or settle the rest and keep it. The defined end is not the feature; it is how the customer keeps control of what the deal costs. Loan or lease is a programme detail we set with you.
Is the monthly payment engineered at origination, or discounted afterwards?
Engineered. The guaranteed residual value is priced in at origination: the monthly payment covers the months of use, and the residual value falls due only if the customer keeps the product. Hand it back, and our buyback settles it. That is where the low monthly payment comes from.
Who is the lender?
A regulated bank in your market, through integrations already live with several European banks.
Who runs the renewal, the return and the next life?
We do: end-of-term outreach, the return portal, grading against contractual standards, refurbishment and remarketing.
Ask every vendor these five, and get the answers in writing.