The book
Keeper. Every price is paid in time.
Device costs are up, customers are maxed out, and Apple just moved to monthly. This book is the model that answers the moment: how pricing a product’s whole life makes it affordable, who carries which risk, and what that does to a P&L. Two hours, and you can judge us properly.
By Hendrik Roosna. Kindle edition.
From the cover: “Everything you buy costs you the hours of your life.”
Why read it
Products priced by their whole life sell better, last longer and come back.
The wall is here
Everything with a chip in it costs more to build, and customers have stopped absorbing it. The one lever left is the monthly payment. The book is the model behind that lever.
Judge us before you meet us
The whole model, argued openly: pricing, risk, renewals. Bring your objections to the demo and the demo gets useful.
Ammunition for the inside
Whoever leads this internally needs the language for the board. The book is that language, chapter by chapter.
Work it through
Read it with your products in mind
The argument is general. Your margins, your customers and your upgrade cycles are the test of it.
Size your programme
Bring your rough numbers and see the projected outcome for your business, on the page, in minutes.
Take it to a plan
When the path looks workable, we shape it into a board-ready plan: paid work, scoped with you, credited toward your pilot.