For shops
Sell the product they want. Keep them coming back.
Customers want the good product, cannot carry the upfront price, and you cannot make an honest upgrade promise. Fairown adds affordability, trade-in and embedded finance to how you already sell, online and in store.
The problem
Conversion and loyalty are won or lost at checkout.
A customer who weighs the full price walks, or trades down to something cheaper. With an end-value-backed monthly price and a real upgrade promise, they buy the product they actually wanted, and they come back to you to trade up rather than to a competitor.
Live at retail today in nine European markets, behind our partners' own checkouts. The launches are named and dated in our announcements.
What Fairown does for shops
Embed it at checkout
Close to adding a payment method, online and on the spot in store.
Trade-in, instant and guaranteed
On the spot or online, with a guaranteed buyback that lifts basket value.
An honest upgrade promise
Customers return to you to trade up, which turns one sale into a cycle.
Residual-backed offers
Lower the monthly payment without cutting your margin.
The online trade-in behind this is not a slide. We run our own trade-in store on the same engine, live in Estonia. See trade-in as a service
This is what your customers would see: the plan from their side.
For the one who leads this
You get a conversion lever you can measure in one quarter, without a war over the roadmap.
Somebody inside has to own this. Here is what the person who does walks away with.
A number you own
Attach rate, basket value and returning customers, measured against control in the first quarter of a pilot.
Integration IT will accept
It works like adding a payment method: one API, co-branded pages, no re-platforming. The technical overview is on the integration page.
The internal pitch, done
Show your board the For you page: the offer from your customer's side, with the arithmetic open. It makes the argument for you.
Choosing a partner
Five questions to ask anyone offering you an upgrade programme.
The difference between device-lifecycle vendors and Fairown shows up in these answers. Here are ours.
Who prices the residual value on day one, and who holds it?
We do, on our own book, per product, market and condition. It is priced before your customer ever sees a monthly payment.
Does the customer control what the deal costs, or does it run like a rental until they cancel?
They control it. The term is fixed, the residual value is priced on day one, and the exit is theirs to choose: upgrade, hand it back, or settle the rest and keep it. The defined end is not the feature; it is how the customer keeps control of what the deal costs. Loan or lease is a programme detail we set with you.
Is the monthly payment engineered at origination, or discounted afterwards?
Engineered. The guaranteed residual value is priced in at origination: the monthly payment covers the months of use, and the residual value falls due only if the customer keeps the product. Hand it back, and our buyback settles it. That is where the low monthly payment comes from.
Who is the lender?
A regulated bank in your market, through integrations already live with several European banks.
Who runs the renewal, the return and the next life?
We do: end-of-term outreach, the return portal, grading against contractual standards, refurbishment and remarketing.
Ask every vendor these five, and get the answers in writing.