For telcos
Keep the upgrade programme. Drop the lending operation.
CCD2 made running consumer device lending in-house expensive and slow. Fairown carries the residual value, a partner bank provides the credit, and you keep the subscriber and the programme that sells data plans.
Why now
Consumer Credit Directive 2 raises the bar on every consumer loan to a bank's level.
A telco cannot raise deposits like a bank. Most in-house programmes were built on a large balance sheet and on approving as many subscribers as possible to drive data plans. Keeping that running in-house costs more each year. Specialists who do only this absorb the cost. Side-business lenders fall behind.
20 November 2025
National laws adopted
Member states had to transpose CCD2 into national law by this date. That part is done.
20 November 2026
The rules apply
The new regime applies and the old directive is repealed. Months away, not years.
Directive (EU) 2023/2225, repealing Directive 2008/48/EC. Dates from the official EU summary, so your board can check them.
What changes with Fairown
- 1
Your subscriber picks a device
On an upgrade plan, inside your own channel and brand.
- 2
A partner bank lends, we carry the residual value
The bank provides the credit. Fairown prices and owns the residual value risk.
- 3
They upgrade or hand it back
At the end of the term. Fairown handles the buyback and the device's next life.
- 4
You keep the customer, not the lending desk
You keep the relationship and the programme, and stop running the operation CCD2 made expensive.
The buyback half of this already runs at consumer scale: our own online trade-in store, with automated photo grading and guaranteed prices, is live in Estonia. See trade-in as a service
Size it for your business
Set your rough numbers and see the projected outcome. Then send them to us and we will come back with what they mean for your market.
Your inputs
Rough numbers are fine. We calibrate the real figures in the assessment.
Your projected outcome
- In-house lending cost avoided
- €84,000 to €189,000
- On annual financed volume of
- €4,200,000
What changes for you
You carry the funding, the credit losses and the CCD2 overhead today. That moves to a partner bank and to us.
Projected, illustrative ranges. We calibrate these with your data before anyone commits to anything.
See where this lands for your business
Take the numbers you just set into a conversation and we will come back with what they mean for your market: which products to start with, who lends there, and what a pilot would test.
If there is a workable path, the next step is a scoped assessment that turns it into a board-ready plan. We price that together, and it is credited toward your pilot.
Your inputs travel with you, so you will not be asked to type them again.
For the one who leads this
You get to kill a cost line and keep the churn tool, in the same move.
Somebody has to own device financing before November 2026. Here is what the person who does walks away with.
The compliance headache, gone
The lending operation CCD2 made expensive moves to a partner bank and us. You keep the programme, the brand and the subscriber.
The board deck, written
We turn your numbers into a board-ready plan: paid work, scoped and priced once we both see a workable path, and credited toward the pilot.
The programme stays yours
Inside your channel, with renewals from your domain. Your brand leads and Fairown is named as the programme partner.
Choosing a partner
Five questions to ask anyone offering you an upgrade programme.
The difference between device-lifecycle vendors and Fairown shows up in these answers. Here are ours.
Who prices the residual value on day one, and who holds it?
We do, on our own book, per product, market and condition. It is priced before your customer ever sees a monthly payment.
Does the customer control what the deal costs, or does it run like a rental until they cancel?
They control it. The term is fixed, the residual value is priced on day one, and the exit is theirs to choose: upgrade, hand it back, or settle the rest and keep it. The defined end is not the feature; it is how the customer keeps control of what the deal costs. Loan or lease is a programme detail we set with you.
Is the monthly payment engineered at origination, or discounted afterwards?
Engineered. The guaranteed residual value is priced in at origination: the monthly payment covers the months of use, and the residual value falls due only if the customer keeps the product. Hand it back, and our buyback settles it. That is where the low monthly payment comes from.
Who is the lender?
A regulated bank in your market, through integrations already live with several European banks.
Who runs the renewal, the return and the next life?
We do: end-of-term outreach, the return portal, grading against contractual standards, refurbishment and remarketing.
Ask every vendor these five, and get the answers in writing.
Fairown runs live buyback and upgrade programmes with retailers and brands in nine European markets, and the residual value sits on our book in every one of them.