How it works
Who pays what. Who carries which risk.
The real price of a thing is its whole life, not its sticker. Fairown prices that whole life. Here is the model in plain words, the version you can repeat in a meeting.
The loop
Choose it on a plan
The customer picks the product at a partner, on a plan with the residual value priced in from day one.
Use it
A smaller monthly payment, financed by a regulated partner bank.
Upgrade or hand back
At the end of the term, the customer trades up, hands back, or keeps it and pays out the rest.
Second life
Returned products are refurbished and used again. The loop is the business, not a footnote.
Where the money goes
At purchase
The merchant is paid in full, right away. The customer starts a smaller monthly payment, because the product's residual value is already accounted for.
During the term
The customer pays the bank its monthly installments. The residual value stays guaranteed from day one, so there is nothing to negotiate later.
At the end
Trade up or hand back: Fairown buys the product back at the value guaranteed on day one, and that value settles the final part of the plan. Or the customer keeps it and pays out the rest.
Who carries which risk
Three risks, three owners. Nobody holds a risk they cannot price.
Credit risk: the bank
A regulated partner bank lends to the customer and prices the person, as banks do. Fairown is not the lender.
Residual value risk: Fairown
We guarantee the product's residual value up front and carry that risk on our own book. Neither banks nor merchants can price condition-adjusted future product value at scale.
The merchant: neither
Paid in full at the sale, holding no credit risk and no asset risk, and keeping the customer relationship for the next cycle.
That split is the whole point. Banks price people. Merchants price margin. Fairown prices the future value of products, which is the piece that fits nobody else's risk tolerance.